Milka Duno Appears in Newest Ads to Introduce G6 Coupe and Solstice to the Hispanic Market

view ad >>>

DETROIT - The Pontiac division of General Motors Corporation is set to launch its latest ads to introduce the G6 Coupe and Solstice this week featuring champion Latina race car driver Milka Duno. Milka was first featured in Pontiac's ads to help launch the first ever G6 sedan last year. Driving a Pontiac-powered Daytona Prototype in the Grand American Rolex Cup series for the past two seasons, Milka is the first Hispanic woman to win an international sports car race in North America.

As part of Pontiac's continued efforts of its largest ever Spanish language advertising campaign, the ads, titled "Mesmerize," showcase the G6 Coupe and Solstice along with Milka and feature the music of Grammy Award nominated Latin rock band Kinky. Pontiac's "Mesmerize" television ads will launch Tuesday, July 26th (TBD) and print ads will be placed in Hispanic lifestyle magazines beginning in August. The ads were created by Accentmarketing, Pontiac's Hispanic advertising agency.

"Based on Pontiac's ads within the last year, consumers are beginning to associate Milka with Pontiac," said Mary Kubitskey, Pontiac advertising manager. "Milka's continued achievements and performance as a racecar driver continue to make her an ideal spokesperson for Pontiac."

Milka is currently driving with teammate Andy Wallace in the #2 CITGO Pontiac Crawford for Howard Motorsports. Milka and her team have already scored their third Rolex Series overall win this season at the 6 Heures du Circuit Mont-Tremblant in Canada.

About Pontiac
Pontiac is a division of General Motors Corporation (NYSE: GM) and markets the G6 sedan and coupe, GTO, Grand Prix, Vibe and Montana SV6. Pontiac sold more than 474,000 vehicles in 2004, ranking third among GM divisions in total sales. In 2005, Pontiac will introduce the Solstice roadster and Torrent compact SUV, followed by the G6 retractable hardtop convertible in early 2006. More information on Pontiac and its products can be found on the division's website at www.pontiac.com and in Spanish at www.pontiac.com/espanol .

About Accentmarketing
Established in 1993, Accentmarketing ( www.accentmarketing.com ) is a full service Hispanic communications agency with a staff of 130 throughout its offices in Miami, Detroit, Los Angeles, Chicago and Dallas. A member of The Interpublic Group of Companies, Accentmarketing is the 5th largest Hispanic ad agency in the country according to Advertising Age (May 1, 2005).

____________________________