Milka Duno Appears in Newest Ads to Introduce G6 Coupe
and Solstice to the
view ad >>>
DETROIT - The Pontiac division of General Motors Corporation is set
to launch its latest ads to introduce the G6 Coupe and Solstice this
week featuring champion Latina race car driver Milka Duno. Milka was first
featured in Pontiac's ads to help launch the first ever G6 sedan last year. Driving
a Pontiac-powered Daytona Prototype in the Grand American Rolex Cup series for
the past two seasons, Milka is the first Hispanic woman to win an international
sports car race in North America.
As part of Pontiac's continued efforts of its largest ever Spanish language
advertising campaign, the ads, titled "Mesmerize," showcase the G6 Coupe and
Solstice along with Milka and feature the music of Grammy Award nominated
Latin rock band Kinky. Pontiac's "Mesmerize" television ads will launch
Tuesday, July 26th (TBD) and print ads will be placed in Hispanic lifestyle
magazines beginning in August. The ads were created by Accentmarketing,
Pontiac's Hispanic advertising agency.
"Based on Pontiac's ads within the last year, consumers are beginning to
associate Milka with Pontiac," said Mary Kubitskey, Pontiac advertising
manager. "Milka's continued achievements and performance as a racecar
driver continue to make her an ideal spokesperson for Pontiac."
Milka is currently driving with teammate Andy Wallace in the #2 CITGO
Pontiac Crawford for Howard Motorsports. Milka and her team have already
scored their third Rolex Series overall win this season at the 6 Heures du
Circuit Mont-Tremblant in Canada.
Pontiac is a division of General Motors Corporation (NYSE: GM) and markets
the G6 sedan and coupe, GTO, Grand Prix, Vibe and Montana SV6. Pontiac sold
more than 474,000 vehicles in 2004, ranking third among GM divisions in
total sales. In 2005, Pontiac will introduce the Solstice roadster and
Torrent compact SUV, followed by the G6 retractable hardtop convertible in
early 2006. More information on Pontiac and its products can be found on the
division's website at www.pontiac.com and
in Spanish at www.pontiac.com/espanol .
Established in 1993, Accentmarketing ( www.accentmarketing.com )
is a full
service Hispanic communications agency with a staff of 130 throughout its
offices in Miami, Detroit, Los Angeles, Chicago and Dallas. A member of
Interpublic Group of Companies, Accentmarketing is the 5th largest Hispanic
ad agency in the country according to Advertising Age (May 1, 2005).