SONY LATIN AMERICA AND MILKA DUNO SIGN ENDORSEMENT AGREEMENT FOR XPLOD PRODUCTS

Agreement makes Duno the first spokesperson for a Sony product line in the
region

CIUDAD MEXICO, March 3, 2006 - Sony Latin America's product division for
automobile entertainment systems announced this week that an agreement was
signed with professional race car driver Milka Duno to become the
spokesperson for the Xplod product line for the Latin America region.

"We are proud to work with Milka," said Alfredo Fuchs, Senior Marketing
Manager for Mobile Electronics of Sony Latin America. "Although it is the
first time Sony Xplod Latin America has hired an athlete as a spokesperson,
we believe Milka combines the perfect balance between talent, knowledge and
appearance that makes her an effective representative for our products. Her
successful professional career in a sport dominated by male competitors sets
her aside as an inspiring figure for our customers."

"It is a great honor for me to represent Sony's Xplod brand of automobile
electronic products in Latin America. I love listening to music when I'm in
the car, and now I can take it to the limit! It is a thrill to work with the
Sony Latin America team and to get to know their dealers and customers,"
said Milka Duno.

Born in Venezuela, Milka speaks three languages and is a qualified Naval
Engineer with four master degrees - earning the last three simultaneously.
Milka started racing professionally in 2000, becoming the first Latin
American female race car driver to achieve "expert" classification and the
only Latina currently competing in the highest ranks in motorsports. Milka
has been featured on the cover of numerous magazines and has received
countless accolades for her sporting and personal achievements.

Milka is in her third straight season in the Grand American Rolex Sports Car
Series. She will compete with teammate Marino Franchitti and the CITGO
Racing by SAMAX team at the wheel of the #11 Pontiac Riley Daytona
Prototype. Her second race of the 2006 season is this weekend, Saturday,
March 4, at the Autodromo Hermanos Rodriguez in Mexico City.

As part of her contribution to Sony, Milka will visit a number of countries
in Latin America to promote the Xplod Products. Her itinerary will be
announced shortly.

Regarding Sony Corporation
Sony Corporation of America is a leading manufacturer of audio, video,
communications, and information technology products for the consumer and
professional markets. Its music, motion picture, television, computer
entertainment, and online businesses make Sony one of the most comprehensive
entertainment companies in the world. Sony recorded consolidated annual
sales of approximately $67 billion for the fiscal year ending March 31,
2005. You may visit the Sony Corporation website at http://www.sony.net/ . In
Latin America Sony has a regional office in Miami, Florida, and subsidiaries
in numerous countries, including Argentina, Brasil, Chile, Colombia,
Ecuador, Mexico, Panama, Peru, Puerto Rico and Venezuela. You may visit the
Sony Latin America website at http://www.sony-latin.com/index_.crp .

If you would like more information about Milka Duno, please visit
www.milkaduno.com .

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